Software vendors got to the point that as-a-service is not just hype but new opportunities for their businesses. That’s why currently we increasingly frequently hear about launching Anything-as-a-Service (XaaS). The transition is in active phase but many ISVs are struggling with technical blockers or lack of expertise on their way to the desired outcome. In this presentation, you'll find out how cloud hosting service providers can ease the transformation for software vendors, thus attracting ISVs as potential clients, building value in own services, and ultimately customer retention.
